The deep rooted stigma associated with cannabis in the United States continues to shape public policy and personal perspectives. Even as the cannabis industry emerges as an economic force, an understanding of cannabis as a business remains obscured.
In an effort to demystify the business of cannabis, FOCUS and our Cannabis Regulatory Partner, the Association of Food and Drug Officials (AFDO), developed a virtual deep dive on the cannabis supply chain many have not seen before. More than two hours of video, narrated by those who work in cultivation, quality testing, manufacturing, extraction, and dispensing, provide viewers a first-hand look into the day-to-day operations of the industry.
FOCUS wants to extend a huge thanks to our tour participants for their willingness to open their facilities in an effort to help educate and contribute to building a safe, legal, and sustainable cannabis industry with adequate protections for health and safety.